Did you know that the average human brain attention span has been reduced by approximately 30% over the last 15 years? Yes, that’s true, consumers have shorter attention spans than goldfishes! This is due to technological advances that are distracting consumers daily. It’s extremely important for marketers to realise this when creating new a new marketing strategy. According to research the average attention span has decreased from 12 seconds in 2000, to 8.25 seconds in 2015.
Is your marketing strategy lacking in the creativity, does it help your business get noticed? Creativity isn’t something that can be turned on and off like a switch, it will take time and patience. We’re here to help you inject creativity into your marketing strategy. Don’t Over Think: Sometimes it’s best to step away and unplug. Not doing anything will provide you with the freedom to sit and think. Don’t recycle the same ideas and don’t force yourself to produce one idea. Le
The world of technology has significantly grown over the years and in turn, is having a significant impact on traditional marketing methods. The transition from traditional to digital marketing has been swift with thousands are marketers switching to using digital marketing methods. So, how do the two methods weigh up? The Cost to Reach 1000 Viewers: Digital Marketing vs Traditional Marketing Traditional Marketing Costs cover a variety of aspects to gain a certain percentage,