Did you know that your email marketing database degrades by 22.5% a year? Your customers email addresses will change when they move from different businesses, they could opt out from receiving your emails or abandon their email address all together. When building an email listing and sending out email campaigns you need to keep adding in fresh new contacts, so your numbers keep moving up Here are 8 tips on how to grow your email list: Landing Pages: landing pages are used to convert website visitors into customers. Recent studies have showed that 56% of clicks for websites are directed to the landing page, and not the homepage, which shows that most of your customers will be getting directed

Everyone knows that social media is one of the most popular and easiest ways to reach your target audience. If you haven’t optimised your social media presence, then we can help as there are many benefits. There are a lot of advantages to promoting your brands on social media as it allows you to communicate with your customers and drive traffic to your website. By having a social media strategy, you can help grow your business by creating long lasting relationships with customers and other businesses. Choose the Right Platforms Social media really exploded when Facebook went public in 2012, now there are loads more social media platforms that are dedicated to a variety of things. A new busin

You’ve just set up your business and now you’re looking at ways to make the business grow and reach your target audience, but how do you do this? The first thing you need to do is create a marketing plan. We’ve put together everything you need to create a marketing plan that produces real results! Marketing Strategy vs Marketing Plan A marketing strategy describes how a business will accomplish a mission or goal, this includes campaigns, contents, channels and marketing software that you will need to use to complete these goals and track the success of the mission. A marketing plan will contain one or more marketing strategies, it’s the framework from that includes all of your marketing stra

More than 34% of people worldwide use email, which is 2.5 billion people. Email marketing is a powerful way to connect with people as you can tailor it to your customers, each email can be a different topic that relates back to your business to engage your customers. It’s important to measure the success of your email campaigns, to see whether they work or not. Here are some ways to measure the success of your email marketing strategy. Open Rate When you have a seen an email campaign to your customers, you’ll see the open rate increasing on the email marketing dashboard. This shows you how many of your customers click to open your email. A healthy open rate is 29% or higher, but it is diffic

Do you need a website for your new business but you’re not sure how your website will give you positive result? We’ve created a checklist to help you! Header & Logo The first thing your website will need is a header. In the header you will need to include your logo, but in a space where everyone can see it. The header needs to include all of your web pages as well. Easy Navigation Your navigation needs to be simple, so it doesn’t drive customers away. If your website is too hard to use, then your customers will leave. It’s important that your customers can bounce from one area to another. Opt-In Offer Your customers need to be interested in what you are offering so you need to create a stron