Northfield Neighbourhood Network Scheme
Northfield Neighbourhood Network Scheme is a project that supports small local community groups and charities that support people over the age of 50. They provide a community directory, give grants to support local assets from £500 to £10,000 and offer free training and support.
Digital Marketing Workshops
In 2021, we provided Northfield Neighbourhood Network Scheme with 3 digital marketing workshops. These included social media, email marketing and how to produce professional printed information. We presented these workshops to a variety of local businesses and charities as well as held discussions throughout and at the end of the workshops.
We discussed each social media platform in detail as well as showing the trainees how to set up a profile.
We also talked about what sort of things you need to post onto social media, what times work best and more.
SEO & Web Support
We monitor and optimise the website for SEO. We help update the website to make sure that the website stays on the first page of the Google search results page.
As the website is an online shop, the team also help upload any new products.
During this workshop, we discussed what email marketing is and the benefits of this digital marketing activity.
We then talked about MailChimp and provided a step-by-step guide on how to import a customer database, how to create a campaign and then the reporting
Producing Printed Materials
With this workshop, we discussed using Canva with the trainees as Canva is a great free solution when designing leaflets, social media graphics and email graphics.
We discussed colour theory, a step by step guide on how to create a leaflet and more!
What they say...
Northfield Neighbourhood Network Scheme is a project that supports small local community groups and charities that support people over the age of 50. We do this by mapping local services and collating them on the Birmingham connect to support website under a community directory, we have give grants to support local assets that range from £500 to £10,000 and also support with capacity building offering free training and support.
When covid hit and lockdown began, many services moved to a more digital platform to connect with citizens, this included using zoom, social media, email marketing and printing leaflets. We could no longer "walk through doors" and have face to face contact. There was a new emerging need for support in this. Also, local groups and charities often don't have marketing staff members, budgets for training staff or in house technical teams. With this in mind we talked to Pinfields Marketing and requested they support us in upskilling these smaller groups and charities to understand and more effectively use digital marketing to inform older people what is on offer to them.
Pinfields provided us with 3 workshops, that included using social media affectively, email marketing and using free resources to help produce professional printed materials/ social media posts/ emails.
The sessions were facilitated by a very knowledgeable team, who have vast experience and skilled in the subject matter. They not only produced the training sessions for us to our own individual needs, but delivered them with confidence. They made trainees feel comfortable, reassured and even offered follow up support where required. The training facilitators managed to engage a group with varying abilities and experience, yet still offer something to all in the group with everyone fully engaged throughout the sessions.
Pinfields have now upskilled small groups, charities and volunteers in the Northfield area in their marketing strategies and have ensured that very important messages of what support is available to older people is well and professionally conveyed.
I honestly can not thank you enough for your support and sharing of expertise.
"I didn't know any of this before, I'm not too keen on the computer but I can't believe how easy it is... I can't wait to get started!"
"I always wondered why our posts on Facebook and our leaflets looked such poor quality compared to richer organisations. I thought it was to do with budget, so I was so pleased that Pinfields helped us with free things that still help us be more professional."
"I am quite confident in marketing, or so I thought until I attended these sessions. It was so interesting and I really learnt a lot. I particularly found the bit about what colours to use and why really helpful, I had never even noticed things like that before but was really useful."
Lois Maguire - Neighbourhood Network Scheme Co-ordinator