6 Common Start-up Business Mistakes That You Can Avoid

January 5, 2018


Some start-up businesses succeed, however the majority of them fail. We’ll be showing you a few of the most common reasons why start-up businesses often fail.


1) .  Not having what it takes to succeed


A start-up business heavily relies on having the right team. You need to be able to trust your team and give them control over their responsible areas. Having enough diversity of skill that’s needed to succeed is essential.


A great team isn’t just about how smart they are, it’s about complementing each other’s strengths and helping develop one another’s weaknesses.


2) .  The Idea is not serving the market need


Most start-ups equally fail due to the lack of market need. You should talk to enough prospects before launching in order to gain a better understanding of the target market. Consumers will resist change and therefore may avoid trying your product or service.


3) .  Running out of money too quickly


Money isn’t everything when it comes to starting a business. However, running out of money is a problem. Once you have a viable business model managing your cash flow is key to succeeding. The biggest mistake is spending money carelessly on features that are unnecessary.


4) .  Poor allocation of resources and money


Without having a proper plan in place, most businesses don’t know how many people hey should hire, when is the right time and which teams should be invested in at the first stage.


Start-ups often run out of resources and this is usually due to the founders not wanting to give up any of their money. With un planned budgets failure is expected.


5) .  Not realising the competition in the market


Yes, you should focus on your own ideas and development but don’t ignor the competition.


Start-ups go wrong by believing they are the only ones with that great idea and therefore going out with little or no competitive research.


What are you doing that no one else is doing? Or if someone is not doing something very well, what are you going to do differently to win over the market?


6) .  Ignoring Customers


Many start-ups go wrong by not talking to customers and developing their product according to the market needs.


Without measuring, trusting the numbers, tracking, validating, and optimising the data you get from your clients, it’s not possible to create a viable product in high demand.



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