How to have a Successful Web Design Process

Are you in the process of creating a new website for your business and you want to understand the web design process in more detail? We can help! A well planned and efficient process is vital when remaining in a competitive field.

Having a solid design process will help articulate the motives of your website, this will enable it to achieve its goal which can be anything from enticing the audience to buying your products or helping them understand a certain topic or issue. If you want to know how to have an effective web design, follow our tips!


Before doing anything, you will need a strategy that covers every aspect of your project, you will need to know your goal and the competition in the market. A good website is built on an excellent design that has been created from a well-developed strategy. You will need to consider these factors:

  • Goal.

This is the reason why a website is needed. These goals may include branding purposes, maintaining a good position in Search Engine Results, boosting leads and sales and improving your websites responsiveness.

  • Brand Message.

This will be the key messages that will attract your audience to engage with your brand that your website will help achieve.

  • Buyer and Design Persona.

Your buyer persona is a character that represents your goals, desires and buying preferences of your target audience. Whereas your design persona is the way your website represents your brand, this will make a lasting impression on your target audience.

  • Competition.

You will need to find the top-ranking competitors websites and find their strong and weak points to see how you can beat them.


Using the information, you have found when creating your strategy, you can now put a plan together to design your website. This is where you will decide all the content you will need to put on your website and how to make sure your target audience will like it.

  • Requirements Analysis.

This will involve the analysis of the information you gathered when creating your strategy.

  • Project Charter.

This will sum up everything you did for the Requirement Analysis and it will serve as the reference point throughout the process of you designing a website.

  • Site Map.

This will be a list of everything you need to put up on the website. So you will list the main topics as well as the sub heading. This will make the navigation for the website easier and will help you audience find your products and information quicker.

  • Project Contract.

This will be all the paperwork that is needed, so things like the process, technology used, copyright ownership, payment terms and the project timeline.

  • Accessibility.

Make sure you can obtain and validate information like the FTP login and control panel login details. You will also need database configuration and languages or frameworks that are currently on the website.

  • Resource Requirements.

You will need to decide whether you need to hire any subcontractors and whether you need to purchase any additional technology that your project requires. You will need to consider you budget for the website.


This is when all the information you have just researched is needed. You will start developing the look and feel of the website and what your audience will like.

  • Wireframe and Design Elements Planning.

This will involve create the lay out of the website. You will need to plan the colour scheme, logo, artwork, typography and visual elements.

  • Mock-up Presentation.

You can create mock-ups through Photoshop, any front-end framework or either just a pen or paper. Mock-ups are essential as they are easy to modify and progress which will allow you to go to the next stage and start finalising your website.

  • Assessment and Approval Cycle.

This is where you will be reviewing and modifying he website to make sure it is what you want.

  • HTML/CSS Coding.

Once all the mock ups have been cleared you will be able to start developing your design by writing the HTML and CSS code of your website.


All your creative ideas will start coming to this with this stage! All the individual graphics and mock-ups that you have done will begin to go through the programming stage which will create a functional website.

  • Framework.

You will have to choose and implement a development framework or a content management system.

  • Database.

You will have to develop a database structure for your website and its content.

  • Page Template.

This is how the pages will get built, like pages such as home, about, services etc.

  • Features and Interactions.

This will be developing functionalities for the soecial features on your website.

  • Content.

This is where you will be inserting all the content onto your page.

Links and Functionallity Testing.

This is where you will be testing that everything on your website works.

  • Security.

You will need to apply all the security features for your website.

  • Mark-up.

This is where you will be implementing all the required elements for SEO and social media.


The final touches for your website! This is where you will be making sure everything is perfect and ready for public viewing.

  • Refining.

You will need to refine and double check that everything on the website is working.

  • Transfer to Live Server.

This is where you will make the website live and accessible to the public.

  • Dry Run.

The final diagnosis of the website using tools like a code validator, broken link checker, browser/mobile testing, spelling, etc..

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