Once you have created your website you need to make sure the Search Engine Optimization (SEO) is just as good as your website! If you are a small business, then it is really important that you improve your rankings in online results as that’s how people will find your website.
A strong SEO is just as important as anything else on your website! One of the most important things for SEO is the SEO title tag, this is the title that is given to your pages and is the first thing that people see on the results page. You need to make sure that it is eye catching, clear and descriptive.
What is a Title Tag?
A title tag is a piece of a HTML code which is used to tell search engines what the name of your page is because it is the first thing they see. The title tag is a very strong signal for search bots to understand what your page is. The title tag is part of the meta data, along with the meta description which is what is underneath your title tag. The title tag is usual blue and the meta description underneath is black.
Why are Title Tags Important?
There are 3 reasons on why a title tag matters –
Ranking Signal – There are over 200 signals that make up googles algorithms for ranking websites in search results. Your on-page SEO is everything you can do within the structure of your page to rank them higher is one of the strongest signals.
Search Engine Results – As mentioned before, your title appears in search engine results. It’s the most apparent text in a search result and plays a big role on whether someone will click on the result or not. Your goal is to attract loads of people to your site which is another good reason on why to optimise your title tag.
Social Media & Web Browsers – There are two other locations where your title tag will be seen. One of them is when your link is shared on social media and the other is when you hover over your browsers tab.
Where do I Write a Good Title Tag?
Here are 7 tips of how to write the best SEO title tag –
Do Your Research – You need to find the keywords. These are 2 to 5-word phrases that a person would type into a search box to find your website. A good way to figure this out is to think like one of your clients so you need to start brainstorming and list all your options down. Edit down your list to the most accurate words that people would search for and narrow them down to your final ones!
Put Keywords First – Once you have figured your keywords our you need to place them in a natural way as bots tend to read from left to right, like us. If you insert them at the start of your title tag it will enable search engines to crawl those words fast. The quicker they understand what your site is about, the better because this means that the chances of your page being shown is higher.
Apply the Best Format – The main items to include in your title tag are the business or site name, a key word and a specific location. It is also best to add vertical bars in between these to make is look more visually appealing.
Write for Humans – As well as trying to please the search engines you also have to please your visitors. Overloading your title tag with keywords will dissuade people from clicking on your page, your meta description is the best place to add more keywords.
Check Your Title Length – Google give you a limited amount of space to display you title, we recommend that you keep it between 55-60 characters which includes spaces. One way to rude your titles length is to remove all words like to, the, in etc.
Write Unique Titles – Try not to duplicate your titles, if they are all the same then search engine bots might get confused and won’t know how to rank your pages. This is why you must write unique titles for each of your pages.
Make it Attractive – Make sure your title is aesthetically pleasing by using capital letters but watch out for typos as no one likes clumsiness. You need to make your titles catchy and clickable as possible, you can do this by adding adjectives and numbers to captivate readers.