When start-up businesses join social media the first thing they do is ask how they can increase their following A lot of people are obsessed with growing their following so they get seen but thousands of people, we think you should focus on you’re the quality of your social media following rather than the size of it. No matter what social media you choose you must find a way to measure your success.
Having loads of followers just for numbers sake doesn’t give any value in social media. You should aim to build a list of engaged followers instead of just looking to increase followers. Follow the list below that will help with your strategy and increase your followers organically. It will build an audience of people that are interested and want to engage with your business.
Send Out Links
These links could be to your homepage to show what your about or to blogs you have written. A lot of people don’t want to see sales messages or competition type of posts, they want a real insight into what you do and how your knowledge can make a different to their life. If you focus on this and deliver real value people will see you as an expert and will want to come back for more.
Using tools such as Hootsuite or Tweetdeck will allow you to connect various social media accounts. They are social media management tools and that you one place to use all your social media accounts at the same time. They allow you to schedule posts for any time in the future, it is good to have a week or a day scheduled in case you are too busy to post.
Avoid Buying Likes and Followers
Buying likes or followers will fill your accounts with lots of spam accounts that no one uses so they wont engage with your content.
Aim to Get People to Visit Your Website
Drawing people to your website will get them away from social media. Encourage people to read more about what you do and have to offer.