Email marketing is considered as one of the most effective but underutilized digital marketing tactics. Most marketers think that email marketing is the most effective tactic because it allows them to maintain a more personal relationship with their customers, and it is also quite cheap.
One of the main focuses for many marketers is to improve subscriber engagement and avoid declining email click rates, and the importance of list growth has also changed within the past years.
Here are 5 ways to grow your email list!
Social Media Advertising
Studies have shown that one of the most effective email list growth tactic is social media advertising. Facebook, Twitter and LinkedIn are full of potential customers which gives marketers a better change to improve their sales and boost their brand image. Social media ads have also been seen spending increases over the past couple of years which proves that it is one of the most effective consumer purchase influencers.
Overall social media will play a vital role in your email campaigns by not just driving product awareness and purchases but also in boosting email signups.
The driving force for email subscription is the rise of form conversion. With other 2 million blog posts being published daily, the majority of people can find it hard to obtain unique content. Marketers have started benefitting from this increase of email signups by requesting some basic information from their audience before they can gain access to eBooks or webinars, this can still be debatable whether this can affect a websites SEO.
Search Engine Optimisation (SEO)
Although email marketing and SEO is almost in a competition with each other, they do have some things in common like landing page optimisation. If you optimise submission forms, utility navigation and confirmation pages marketers will have a better opportunity to acquire email subscriptions. You can use SEO for email campaigns as well as websites, this can be applied to boost email lists. These places can include within a blog, social media assets and mobile applications.
Social Sign Up
This refers to a single sign on that allows users to access websites using their already existing account information on their social media accounts like Facebook, Twitter, Google + and LinkedIn. This makes the users experience on the website more satisfying as there is no need to fill out a registration form or remember passwords and it allows marketers to collect more data from their audience. A recent study has shown that 86% of users are bothered by having to created new accounts on websites so social logins play a key role.
Contests and Giveaways
This option may seem a bit more appropriate for boosting brand image and customer engagement, but this is a good tactic to help grow your email list. Using a contest or give away attracts highly qualified subscribers and it interests your targets audience. You need to make sure your offer is substantial and established in your market value and it can be shared across the web!