Your personal brand communicates your value to the world to everyone, not just potential employers! Today it is essential for personal development, career advancement and even establishing yourself as a leader. If you express who you are and what you do it will help your position yourself for success and open doors to many opportunities.
A lot of your personal branding is done through your online presence, so your social media accounts. Having a professional purpose, practise your writing, understanding your competition and utilising your social media are just the first steps you do to build your brand.
Here are 10 steps toward a new professional you!
Get a professional headshot –
Your new professional image starts with a headshot. Smiling and dressing sharply will make you more likeable and influential.
Be discoverable online –
Someone will be searching for you at some point in your career, to make sure people can find you use your real name. this will optimise your social media accounts for discovery.
Professional purpose –
What helps you be better at what you do? Having a professional purpose is way more and better than a pay check.
Learn to listen & practice empathy –
You need to know the difference between what you know and what you have to learn to have a well-rounded personal brand.
Practice writing –
Share your thoughts online and hone your writing over time!
Digital Presence –
Make sure you keep all your social media accounts up to date, so your potential employers can see what you’re doing.
Analyse your competitors –
Make time to understand what other people in your department are doing, saying and how successful they are.
Personal Branding Statement –
Avoid using buzzwords but make sure you include your mission, audience and value!
Embrace your experienced –
Everyone starts from somewhere and we all have great experiences and stories, try to incorporate them.
By social, by design –
Use your social media tactics to boost your discoverability, speaking engagements, in-person interaction and loads or more.