You have had social media for a while and have been running campaigns, participating in chats and you might of even starting to pay for adverts, but how do you know it is working? Here’s are some metrics that anyone can use and what you should always keep tabs on.
Your fans, followers and likes show how many people are interesting in your business, and they want to see what you post. You are doing something right if you are consistently growing your followers.
However, people who come back to your page and tell others to follow you, fuel your growth. Having an increasing follower count is a good measure that you are on the right track and people want to listen to what you’re saying.
Likes and Shares
When you have figured out what your audience wants to know more about you will be able to change your posts to fit what they want. Then it is easy to set up an editorial calendar full of ideas for new content. The more shares and likes the posts gets, the more you know you’ve created something that your audience likes. Just like if certain posts aren’t getting any likes or shares, you know your audience wants to see less of those posts.
People will find out more about your business on your website, instead of your social media. So how will you get people to move from social media to your website?
You will need to track referral traffic from social media to see where people are before visiting your website. If you find that one of the social media platforms you use is under performing, then you might want to add a new call to action button onto the site or change the content you are posting.
People are more likely to buy from people they trust and people they feel are like themselves, the best way to get people to know you and your business is by engaging with them.
Do you monitor the mentions of your brand and joining in on those conversations? If not, then this is a great time to start, a little acknowledgment can go a long way.
Share of Voice
Getting mentioned is great but it doesn’t give you a full picture of current opportunities. If you track share of voice, you will be able to see how your mentions compare to those of your competitors.