Social media can be an extremely powerful business tool if you use it correctly, but a common mistake is failing to develop a social media plan. A social media plan will include the same elements of a traditional marketing plan, but you will need to do your research. Once you have finished your research, you can start outlining strategies and developing your plan
Identifying a Social Media Manager
You already have a lot of tasks while running a business which means that social media can be forgotten. Before you start a social media campaign it’s a good idea to identify a person who can be in charge of monitoring and posting content onto your social media platforms. It is important for your social media manager to post content on a regular basis as well as monitoring and responding to all comments and feedback. When managing social media, you need to be on top of it 24/7, but this is easily done through e-mail alerts and mobile apps.
After you have identified your social media manager you can start creating branded pages. The first thing you need to do is find out what social media sites you want to use, if you’re a small business consider Facebook, Twitter and LinkedIn. It is important that your social media has the same look as your website.
A Planning Calendar
Once you have sorted out and made your social media profiles you can start developing a planning calendar, this should be updated monthly and should include, the number of posts per week, time the posts should be uploaded and the content for each posts.
Having a planning calendar will lay the foundation and ensures you are maintaining your social sites and posting on a regular basis, when doing this you will be able to post other news and tips whenever you want. By having a planning calendar will help keep your social media efforts moving forward.
Creating Engaging Content
The next step is to start generating engaging content, once you have this content you can plug it into the dates and times you have put onto your social media calendar. To figure out what content you want to upload put yourself in your customers shoes and think about what content they would like to see?
Monitor Responses and Tracking your Results
It is really important to monitor all the comments you receive and respond in a timely manner. No matter what feedback you receive it must be addressed. Customer feedback will help you understand reaction to your products or services.
It is also important to have a good tracking system, as this can provide information into your customers and their behaviour.