Which Social Media Platform is Right for your Business?
With so many different social media platforms it can be overwhelming and impossible to find the time to plan a strategy. If you’re just getting started, then you don’t need to spend a lot of time or resources on social media as you can limit your work by only launching social media platforms that will benefit your business immediately.
Does Your Business Need Social Media?
You should have a social presence for your business as there are loads of benefits to social media! Having social media will give you a direct communication to talk to clients as well as addressing their feedback. It will also allow you to introduce your brand to new audiences as well as learning more about your current audience.
The Social Media Platforms You Need to be on
In 2015, Facebook reported having over 1.44 billion monthly active users which has grown a lot since then, this is too large of an audience just to ignore. As well as having a large user-base, it’s also easy to track your progress on Facebook. Using Facebook Audience Insights, you can gather information about your followers, so you can then learn more about their demographics, interest and behaviour. You can also create ads that showed a very specific targeted audience.
With LinkedIn your business doesn’t actually need to be on it, you do. As the owner or CEO of a company, the face of the business, you need to put yourself out there. When you have a LinkedIn profile, you can show your credentials, build authority and trust and connect with potential clients or partners.
Twitter is one of the best social media platforms to communicate with your customers. As your business grows so will the amount of people talking about it, and you need to be a part of this conversation. On Twitter, it is easy to monitor the mentions of your brand and interact with people that refer to your business.