A Beginners Guide to Social Media

It is essential to have a social media presence when doing business as it is where you can connect with customers and build relationships. If you’re a new business and need help getting started with a social media campaign or just some quick tips to get your new social strategy off the ground, then carry on reading our beginners guide!

Making your Profile –

Banners

Your banner is one of the first things your customer will see when they click onto your profile, so you need to make sure that it is a high-quality image that represents your brand.

Profile Picture

Your profile picture needs to be high quality like your banner. If you are using your logo as your picture, then make sure it’s not blurry. If you’re using a group photo or a portrait then make sure that it is professional, avoid using personal photos as you want to look professional.

Fill out your Profile

Many social media platforms now have an ‘About You’ section on them, which you need to fill out completely. When doing this use relevant keywords and be confident. Make sure you link back to your website and other social media platforms!

Quick Tips –

When to Post

Business that publish an average of 1-2 posts a day engage with twice as many users as businesses that post once or twice a week, so it is important to post daily or even more than twice again.

Influencers

There are a lot of influencers at the moment on social media. Make a list of the influencers that are in your industry, so you can start sharing their posts and hopefully get on their radar! Join in with other businesses in your industry, its good to build business relationships and social media makes this so easy.

Social Media Platforms

If you’re just starting out on social media, then you don’t need to worry about being on every single platform there is. Start with one social media platform that your customers prefer then to build it up when you’re more confident.