Marketing Tips to Grow your Business

January 18, 2019

 

Are you looking to grow your business? Looking out for new marketing techniques that will get you ahead of your competition? Take a look at these tips to help your business grow!

 

Fresh Content

Having fresh content on your website means that your SEO. If you update your content regularly and add to it then it shows that you are a knowledgeable figure in your industry and your business is still active. All the information that you share needs to be relevant to the line of work that you’re in as well as being of a high standard. Make sure you don’t share any rubbish that could make your customers think you are unprofessional. 

 

Social Media Presence

To get a presence on social media you need to have an account on all platforms, like Facebook, Twitter, LinkedIn and Instagram. On all of your profiles your brand should be consistent, so you need to use all of the same images for your profile picture and cover photos, the names should be the same and what you share has to be similar. However, if you don’t have the time to have multiple social media accounts, just start with one, this is better than having multiple accounts that aren’t active as this might show your customers that you are out of business. 

 

Keyword Search

Take a look into which keywords people use to find your website, take advantage of these keywords and use them on your website. This will improve your SEO and make it easier for people to find your business. One of the most common mistakes is researching important keywords and then include them in all of your content, this makes your content look unnatural and fake. You need to create rich content that reads naturally and remains in context to your business. 

 

Responding to Reviews

Responses aren’t just for negative reviews, whether it’s a positive or negative review you need to let your customers know that you appreciate their feedback. Don’t ignore the negative reviews or delete them, own the feedback and respond to the customer calmly to provide a solution to fix the problem. To get more reviews you could even reward customers for the reviews that they leave.  

 

Building a Presence in Local Listings

Make sure that your business is using Google My Business, this gives your business the best chance of being considered against the local competition. As well as having reviews on your website, it is also important to have feedback in the Google Reviews section. A good idea is to make your customers leave a review through Google first, and then copy and paste it through to your website. 

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