According to a recent study, by 2019 there will be approximately 2.77 billion social media users around the world, that’s one out of every three people on the planet. Most people find it hard to function in today’s world without social media. This just shows that your business needs social media to reach to more people and increase your brand awareness. In this social media guide we’re going to break down Facebook.
What is social media marketing?
Social media marketing is the proves of crafting and sharing content for specific platforms to achieve the goals that are needed. These goals could be gaining more exposure to increase website traffic. Social media is also a great way to keep the conversation active about your business and it is a great way to provide quality support to your customers.
Why is social media relevant for your business?
Businesses need social media presence to show that they exist in the online world, as well as just existing there are many benefits of social media for businesses which we have explained in previous blog posts.
Facebook is what the majority of people use seeing as it replaced Myspace in the early 2000s. It allows the online community the ability to connect, share photos and news with their family and friends online. A lot of businesses use this platform to engage with users by sharing relevant information to try and change them to customers. An advantage of Facebook is that is offers a lot of data for businesses to work for and business accounts can target consumers through ads.
Facebook Business Page:
Almost every business has a Facebook business page which includes all of their essential information. Through a business page, customers will be able to discover what your business does, find your location, business hours and can even send you private messages. When you have made your Facebook business page, this is what to do:
What to post: you can start sharing your content into relevant Facebook groups, promoting your events and blog posts, sales, behind the scenes content and many more. Make sure you keep your content interesting and engaging by creating a relationship with your customers while posting entertaining and informational content.
When to post: we think you should schedule one post to go out every day and share a relevant article at least one every day, however depending on your business this could be changed.
How to advertise: when promoting content through Facebook advertising you will be able to expand the reach of your regular posts through targeted ads. This is great for businesses because it allows you to access a targeted audience, this is because Facebook has the most data compared to other social media platforms.