The Best Marketing Techniques for Small Businesses

March 15, 2019

Need help on growing your small business? Want to know the best marketing techniques you need to include into your strategy? We have put together some of the best marketing techniques to help your small business grow! 

 

Email Marketing

Even though a lot of marketers think email marketing is dead, it has proven to be one of the best channels for customer acquisition and retention. Email marketing is one of the most effective ways of connecting with existing customers engaged with their brand as well as letting potential customers know about their business. 53% of businesses say that email marketing delivers good to excellent returns on investment. 

 

SEO (Search Engine Optimisation) 

81% of people conduct an online search before making a purchase and 90% of the whole world’s population only look at the first page of search results, which means you need the best SEO plan, so your website shows up on the first page of results! SEO has the highest potential of turning a searcher into a visitor, and then into a customer. SEO is also an effective way of improving your brand awareness.

 

Content Marketing 

Content marketing includes blog posts, infographics, videos, testimonials and many more! IT offers a variety of ways for businesses to educate their target audience as well as increases their brand awareness. 

 

Social Media Marketing

Social Media platforms like Facebook, Twitter and Instagram have let brands have a two-way communication with their customers it also allows you to promote your products or services to a broader range of audiences that might be unreachable by other methods. 50% of businesses say that social media marketing delivers a good to excellent return on investment.

 

Social Advertising

This is an extension to social media marketing. A lot of marketers classify these as different methods because the followers of the brand might not be the intended audience for their social ads. This method of marketing is becoming a popular choice for businesses that want to target their personalised ads to the correct audience. 

 

Paid Search 

Paid search is a form of digital advertising channel that lets the business temporarily obtain a better position on the first page of the search results. Search engines offer a massive reach into reaching new customers so you need to take advantage of this method to reach the audience you need. 

 

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