One of the most important part of your website strategy will be Search Engine Optimisation (SEO). Google is always changing its algorithm so it’s vital that you stay up to date with the latest tips and tricks to start ranking higher on search result pages.
Make your Website Faster
Google has been using site speed as part of their ranking factors since 2010. Most web users will abandon a site if it fails to load within 3 seconds, with 50% of them expecting a website to load in 2 seconds, site speed isn’t just important for SEO but also for website users. One of the elements that might be slowing your website down is images, by compressing your images you will be cutting down the page by 30% or 40% making the website faster.
Make sure you enable browser caching for your website, as your website will load faster for repeat customers as it will store elements of your website pages in a cache for when they next visit, also look out for any elements on your website pages that you think aren’t necessary. If you don’t think they are needed anymore, take them off to improve your website speed.
Make your Website Secure
If you haven’t already, you need to switch your website to HTTPS. HTTPS is a more secure version of HTTP web protocol; it works together with Secure Sockets Layer (SSL) to communicate information in a safer way and encrypts the data for security. This provides a more safe and secure experience for your visitors.
By making your website more secure you will also improve your SEO. Google prefers HTTPS and as from 2017, Google now warns chrome users if the website is non-HTTPS which could turn potential customers away.
Make your Website Mobile Friendly
A lot of brands don’t think having a mobile friendly website is vital, however Google has prioritized mobile responsive sites in its search results. A recent study shows that 57% of web traffic comes from mobile devices, which shows how important it is to make your website optimised for mobiles.