How to Build a Strong Business Brand

April 25, 2019

 

If you are a new business, then you need to start thinking of your brand. Do you need help with understanding what business branding is? We will be explaining the key elements that can help you create strong brand for your business.

 

What is branding?

Branding is a set of guidelines that are created by a business that can communicate their message effectively. It includes:

  • A logo

  • Colours

  • Typography (Font)

  • Music

  • Photography

  • Film

 

Why is branding important?

Our brain recognises colours, styles and shapes and then links them back to things you have seen before. These elements can be associated with brands, and if you see a particular brand enough your brain will start to link everything together.

 

The history of branding

People have been marking their property for ages. 2000 years ago, Roman glass makers were the first to put their brand onto their products. They were called Ennion and they make bowls and cups, they signed their pieces with their slogan “may the buyer be remembered.”

Then in Europe in the 14th Century, Hallmarking was used to protect the public from fraudulent products.

In the late 1800s brought more mass-produced items to market. This is because there was a greater choice of consumers and manufacturers started to advertise their products on a larger scale.

Branding starting to get more popular before World War 2, this is because of the emotional bond between consumers and products which helped a lot with the brand development for some businesses.

 

Branding gone right

When it can be translated across various cultures…

The McDonalds logo is said to be the most recognised logo in the world. The golden arches of the logo were created as an architectural feature that is meant to attract customers; it was created by Richard McDonald.

When it becomes instantly recognisable…

Apple is one of the most valuable brands in the world because it is worth $1 trillion.

 

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