Everyone knows that social media is one of the most popular and easiest ways to reach your target audience. If you haven’t optimised your social media presence, then we can help as there are many benefits. There are a lot of advantages to promoting your brands on social media as it allows you to communicate with your customers and drive traffic to your website. By having a social media strategy, you can help grow your business by creating long lasting relationships with customers and other businesses.
Choose the Right Platforms
Social media really exploded when Facebook went public in 2012, now there are loads more social media platforms that are dedicated to a variety of things. A new business might feel a bit overwhelmed at first on which platform would be best, but here’s some information that might help:
Facebook: this is the largest social media platform as it has 2 billion monthly active users, meaning this is ideal for businesses that want to grow their business.
LinkedIn: this platform is mainly for business networking.
Twitter: this platform is perfect for businesses who’s target audience is under 50, as the business needs to be really active.
Set a Goal
By being active on your social media it allows you to give professional customer service efficiently, expanding your audience, driving sales and increasing web traffic. To make sure you achieve these you need to have a goal that you can work towards and then create a strategy. If you want to gain more website traffic, then it will be a different approach to your customer service strategy.
Create a Strategy
When you know what you want to achieve you then have to come up with a plan on how to get there. You need to start with designating the person who will be part of the social media team and then break up their roles and responsibilities, so everyone knows what’s expected. When doing this you need to decide on the posting frequency and create a content sheet, that will help you plan your posts and when to post them, so you don’t miss any days. This content sheet and schedule will show you who your audience is, the topics that your audience is interested in, the useable content and the content you need to create.
Engage with your Audience
Content is important but it’s not enough just to post content onto your account then leave it. You need to connect with your audience and engage with them, so you build relationships with your audience. You can engage with your audience by commenting on posts, sharing relevant information, answering enquires etc...