First impressions are important, people will look at the design and content on your website, but they will also be judging the speed of your pages. A slow loading website might make them click off, damaging your reputation and costing you money that you have just lost out on a conversion. A high performing website will have a positive effect on your business’ success as it will bring in more visitors and increase sales leads.
You need to have a robust website builder that provides the best technology to make sure that your website is the fastest it can be, but after this you also need to make sure that the content you use on your website helps your websites speed.
What is website speed optimisation and why is it important?
When a site link is clicked, the website speed is the amount of time that it takes the web pages to download, display in the browser and then become responsive to user interactions. It is recommended that your pages load under 3 seconds, to avoid people clicking off your website. Website speed optimisation affects loading time affects, usability, conversion, user engagement and search engine visibility.
Tips on how to improve website speed optimisation:
Don’t overload your homepage:
Keep all your pages clean and short. If you put too much content and media like images and videos on your homepage it can affect your homepage negatively as it takes too long to load and overwhelms your visitors that they might miss the important content on your page. By having an organised website your visitors will be able to see the information from the moment they click on your website
Avoid having too much media on your website:
You can do some spring cleaning on your entire websites content, quality over quantity! Your website is your storefront so every item that is on your website has a performance cost. Photo galleries that scroll all the time tend to make your website slower, no matter how big or small the image is.
You need to lay out your text and images like separate territories for each element to let them work together. Avoid placing text in images, other than your logo. Text in images load slow, so you will be losing information and visitors will only see a blank canvas.
Reduce the number of different fonts:
To help your websites speed try using just two or three different types of fonts, this will also help with your brands consistency. Custom fonts are graphic elements, like images and videos, will require downloading before appearing on your web pages slowing your site down.
More people use the web on their phone instead of a computer, so your site needs to look good on a computer screen and a mobile screen. A mobile screen is a lot smaller, so you need to make the most of that space.