Every business is now getting a professional website. If you are new to creating websites, then it can be quite scary trying to build one for the first time. A website is one of the most important elements for a business, it helps builds trust among your clients and turns users into potential clients. Here are 10 tips on how to get your website noticed
Google Needs to Find your Site
If your website is neat and simple with clear content, proper URLs, relevant keywords and a sitemap it will allow search engines like Google to index your small business website with ease. You also need basic SEO, as this will help Google find your website.
Google will rank your website higher if its optimised for mobile. You need to make sure that your website is adapted for mobile devices as more users are using mobiles to visit websites that using computers. You need to make sure that your website is user friendly across all devices.
One of the most important functions of a small business is to focus on the inbound leads and to try and get as many as possible. Before purchasing a product, users usually research and compare the products or services as they might not be able to purchase straight away. If they have items in their basket and have provided their email address, then you could email them to remind them they still have items waiting in their basket.
Contact Details Need to be Visible
This might seem obvious, but some small businesses forget to put them on the website. You need to make sure that your email address and phone number are on all of the website at all the times, and then create a contact page to include other information like an address.
Make sure all the colours, fonts and images on your website are consistent with your brand. You need to choose one or two fonts, and three colours to use throughout the website, everything needs to complement the website.