SEO can be a scary task, especially if it is your first time doing it. Don’t fret, we’re here to answer all of your questions about SEO! The more you know about SEO, the better as you’ll be able to optimise your website, which means a higher ranking on the search result page, more traffic to your website, and overall more business.
What is SEO?
Search Engine Optimisation (SEO) involves everything you do to obtain a better position on search engine results, like Google, so your website gets found more easily. SEO encompasses adding SEO titles and descriptions to your pages, adding alt text (a small piece of text that describes the image), back links to you site, starting a blog and more.
What the difference between SEO and SEM?
SEO and SEM involve increasing a sites visibility on search results. SEM includes paid promotion, whereas SEO doesn’t, it’s completely free.
Why is SEO important?
Everyone uses search engines, over 60 thousand searches are made on google every second. This is how prospective customers will look for you, so SEO is crucial to succeed online.
How do search engines work?
Search engines use an advanced set of algorithms in order to crawl, index and pull up the appropriate web pages for the search.
The first stage is called ‘crawling’, which is the process of scanning through or reading your website’s code
Next, the web pages that were crawled are then saved in a massive data base, which is called indexing.
Once someone has entered a query into the search box, the search engine will consult the same database to show the web pages it thinks are most relevant to that specific search.
Do I need to know how to code to do SEO?
No, all you need to know is the fundamentals of HTML to help you understand web page structure.
What is local SEO?
Local SEO refers to specific actions taken in order to appear in the search results when someone is looking for a business in your area. By boosting your local SEO, you will attract potential customers from your surroundings. It will also help if you apply for your businesses to go on some online directories, like Google My Business as this will allow your business to show up on Google Maps.
How do I improve my SEO?
You need to plan your SEO carefully to get the best results, you need to know every aspect of your website so you know what will have an impact on your position in the search results. There are over 200 signals in Googles algorithm that will device the fate of a websites ranking.
What are SEO keywords?
Keywords are three to five words/phrases that your potential clients would type into Google to try and find your business. It will help Google bots try to understand your website better if you choose the correct words.