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Why your SEO strategy isn't working

Are you working on your SEO and still not seeing any results?

SEO works quite quickly so after three months you should be seeing some improvement in your rankings which would lead to a boost in traffic.

It’s important you’re aware of the potential reasons as to why your SEO strategy isn’t working. Throughout the process of elimination, you would then be able to identify the fault and make changes to create an SEO strategy that gets results.

Effort and expense that has gone into creating your SEO strategy could be undermined by something as simple as a website that takes a long time to load. Having a mobile-optimised website was always recommended from Google, now load speed is a fledged ranking factor in desktop and mobile searches. Google’s page speed tool and third-party tools e.g. Pingdom provides the information that you need to get your website running faster and to up those rankings.

  1. If your on-page isn’t up scratch, you won’t get any results. There are many on-page factors that will help you to increase your rankings on the search engine results page. This includes:

  • Content quality: Your on-page content must be original, useful, well researched and published on your site before it appears anywhere else.

  • Page titles and meta descriptions:This is an important ranking factor. When the search engines are ‘reading’ your pages, they check the page title, meta description, headings and content to understand what the page is about.

  • Formatting and headlines:Your content should be properly formatted with headings and subheadings. The text should be split into three- or four-line paragraphs and well-spaced to make it easier to read.

  • Images and multimedia elements: you should include images on the page and other multimedia such as video and moving images but only if they are relevant to make the page more interesting.

Creating inbound links from other websites to your own is a very important to any success of an SEO strategy. Earning high value links is a primary ranking factor in Google’s algorithm. If your website is linked to other websites in the same industry as you, it shows Google that you’re relevant and authoritative in your industry. This also means that you’ll benefit from high rankings.

Most small businesses don’t have resources to run their own SEO campaigns in-house so instead, they hand it over to SEO consultants and SEO agencies, who do the work for them. The warning signs that your SEO provider isn’t up to scratch include:

  • There isn’t any noticeable improvement in rankings, traffic or leads.

  • Changes to your website or content that’s being produced doesn’t look right.

  • There isn’t any meaningful reporting or contact.

  • No monthly guidance.

  • No way of measuring results.

If the keywords you’re trying to target are too competitive and dominated by major competitors, your results will be very limited. For example, if you an insurance broker, you might try to get your website on the first page of Google for the keyword ‘car insurance’. However, with the top rankings dominated by national brands such as Go compare and AXA. You have to be more selective about the keywords that you target. If you’re a small business, targeting localised keywords is a great place to start.

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