National “Take a Walk in the Park Day”

The past 12 months has seen us all go on a lot more walks than normal, but there is no better excuse for a leisurely walk than National Take a Walk in the Park Day.

As the end of the COVID-19 pandemic seems to be getting closer, there is no better time to get your company’s website ready to return to normal business. If you need a new website for your business, or if you just simply need a website refresh, Pinfields Marketing can help! We have put together a checklist to help you!

Header & Logo

The first thing your website will need is a header. In the header you will need to include your logo, in a space where everyone can see it. The header needs to include all of your web pages as well.

Easy Navigation

Your navigation needs to be simple, so it doesn’t drive customers away. If your website is too difficult to use, then your customers will leave. It’s important that your customers can bounce from one page to another.

Opt-In Offer

Your customers need to be interested in what you are offering so you may need to create an opt-in option. This offer could be asking them to sign up to your mailing list, so they get 10% off their first order. This will give potential customers an incentive to buy your products.

Sidebar

If you have something important, like a couple of call-to-action buttons, you might want to put them onto the sidebar of your website, so they are constantly showing. Make sure they don’t distract the customer from the rest of your website though.

Landing Pages

By creating individual landing pages, it will be easy for your customers to find what part of the section they are looking for easily. It will also allow potential clients to buy products directly, which will increase conversion for your business.

Videos

Adding videos to your website will catch your customers eye, quickly deliver your message and increase traffic to your website.

Blogging

Creating your own high-quality content for your blog is important when building an online brand. It will improve your websites SEO and search traffic for your website.

Social Media

It is important to ensure your social media platforms are easy to find on your website. This could be adding them to the header or sidebar of your website, so they are always there for people to find.

Contact Information

When creating a contact form, make sure you include all of the details you require from your customers. The most important details are the customer’s name, address, phone number, and email address so you can contact them back about their enquiry.