Is AI-written content hurting your digital footprint?

Is AI-written content hurting your digital footprint?

Whatever your stance on AI, it is undeniably attractive to see how quickly you can generate a month’s worth of content in mere moments. Want a blog post written on the 5 ways that car detailing can help slow down the depreciation of your vehicle? You’ve got it in seconds; copy, paste, publish, rank higher.

But that’s not quite the full story...

Regurgitating the same point.

With the rise of AI written content comes the rise of unoriginal content. These are lengthy 5,000+ word articles covering all bases of the niche topic you prompted it to write. With this, search engines and generative search engines are prioritising human-written, original content.

This is content that adds to the conversation, rather than repeating what’s already been said. This is content that has opinions on which paint colours look good on a south-facing windowless wall or which local pizza spots get the best cheese pull.

Where do we go from here?

Your way to a better website, or better digital content isn’t by putting your feet up and writing a prompt, it’s by sharing your expertise and opinion and revising said opinion as the years develop. AI can be utilised as an incredibly strong tool but shouldn't be the whole worker.

For more content like this, check out - Is your website being suggested by AI-search?

-Pinfields Marketing