Web Design Social MEdia Content Creation Seo Email marketing
What is SEO?
A website that actually works for you and your business.
SEO (Search Engine Optimisation) is a marketing strategy that not only improves the quantity of traffic to your website, but also the quality and relevance of traffic to your website. Simple tweaks to your site’s content and structure helps catapult your site from a pretty online portfolio to a lead-generating machine.
If you are a car detailer in Worcester for example, search engines need to know that when people from Worcester are looking to get their car detailed that you are a reasonable recommendation.
They would know this if your page headings are correctly coded, if your URL is optimised and if there is enough relevant information on the site indicating the process of car detailing.
If SEO was easy, everyone would be doing it.
Why you need an SEO expert
In the ever changing digital landscape, search engines continuously move the goal post for how to rank in search results.
With the introduction of LLMs such as ChatGPT, Gemini, Copilot etc. the foundation for what makes great SEO is more uncertain than ever before.
Having a dedicated SEO expert helps take some of the guesswork out of website development and helps ensure that through the constant flux you stay on top of the shifting trends.
of all website traffic comes from search engines.
75%
The SEO process
Analysis of current website
We start by carrying out an in-depth analysis of your current site, checking through URL slugs, header tags, meta titles, meta descriptions, alt text, missing content, speed tests, indexing errors, and any other critical issues we may find.
SEO Clean-up
We begin the process of keyword research to create SEO optimised changes to the site. With your assistance we amend the website to better represent your business within the industry.
Once complete, we re-crawl and index the site through Google and Bing to ensure search engines can begin processing and ranking your site based on its changes.
Ongoing SEO
Once the site itself optimised we then begin to focus on adding SEO optimised content focused at ranking for trending search queries within your industry. This would involve video content, blog content, and specific query-based content to target AI chat bots.
Monthly Reporting
If purchased, monthly reporting through Google Search Console and Google Analytics are provided for us to accurately track and experiment with new SEO opportunities.
Web Design Social MEdia Content Creation Seo Email marketing