Conquering your community with local SEO.
- Beth Russell
- Feb 10
- 1 min read
Nothing is more disheartening than putting all of your efforts into a website, rebrand or social media post just to see it isn't getting clicks or engagement.
We proudly serve the vibrant West Midlands community with digital marketing but how do we effectively reach that audience?
Local SEO - What is it?
Local SEO is a form of Search Engine Optimisation that focuses on local keywords. Local SEO is the difference between fighting for "Hairdressers" and the 147,000,000 search results and "Hairdressers in Bromsgrove" and the 214,000 search results.
Put yourself in a race that you can actually win.
Truth is, big companies have the budget to win the generic "Hairdressers" keyword by committing thousands of pounds each month to Google Search Ads that target that keywords. Us smaller businesses likely don't have a budget of that size.
The hard truth.
Organic SEO alone is not going to scratch the surface when it comes to competing for that same top spot. Reframing your thinking and tackling localised keywords that match the same search intent is the cheat code.
But I don't want to box my business in!
Whether you're serving a city, region, or whole nation, you don't have to box your SEO strategy in. If you serve Worcestershire and Herefordshire then dedicated strategies to hit both markets is a really good idea.
Hire a local SEO expert today and take the guess work out of your strategy.
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