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Welcome to our latest news and blogs page. Click to read the latest articles below.

The Statistics of being a Successful Blogger

Added: Fri, 06 Oct 2017  
Some of the most interesting stats about how the blogosphere operates and more interestingly, how much money the biggest blogs generate every year. Here’re some great tips to become a successful...

Make sure your e-commerce website is trustworthy!

Added: Fri, 29 Sep 2017  
Each time a person visits an e-commerce website, there is an opportunity for a business to instil trust in the visitor. In this blog we go through the processes of what a business can do for that cred...

Does Your Website Need A Revamp?

Added: Mon, 11 Sep 2017  
A website is the face and one of the main selling points of a business. Your website informs the user about your company, it need to show off your brand and what the customer can get out of doing busi...

What Makes Someone Leave Your Website?

Added: Wed, 06 Sep 2017  
Grabbing potential customer's interest on your website is hard and getting them to stay there and not exit your site is even more difficult. It's extremely important to design your site so that user f...

7 SEO Tips to Keep up with 2017

Added: Mon, 14 Aug 2017  
Being visible on Google, and having a good SEO ranking is as important for your business as eye catching web design. For the latest information on SEO, read our graphic below!    ...

Social Media - What Not To Post.

Added: Fri, 07 Jul 2017  
It may be difficult to determine what is appropriate to post on your business social media. This quick guide outlines the different categories most inappropriate posts fall under.  

Which Social Media Platforms are Right for Your Business

Added: Tue, 04 Jul 2017  
With so many social media options, it may be difficult to determine which one is right for you and your business. This infographic is designed to outline who uses which platform, which you can then ju...

How to Market Your Social Media to Each Generation

Added: Fri, 23 Jun 2017  
Each Social Media platform is popular with different ages. Understanding which age groups use which Social Media platform will make it easier for you to target your content to your target ma...

Top 8 Social Media Marketing Strategies for Business

Added: Fri, 23 Jun 2017  
These tips will ensure you will get the most out of your Social Media Marketing.

12 Pointers For Powerful Marketing Content

Added: Fri, 09 Jun 2017  
This 12 tips arf tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to y...

The Best And Worst Times To Send Your Emails

Added: Tue, 30 May 2017  
It’s no secret that your email subscribers are your most loyal audience. They have the most incentive and the ability to share your content once you’ve sent it, and this sharing creates mo...

Email Campaign Delivery Checklist

Added: Thu, 25 May 2017  
Have you experienced that moment of dread when you discover an error in your email campaign? Or do you hover over the send button for what seems like hours wondering what you may have forgotten? ...

How To Make Email Marketing Successful

Added: Fri, 12 May 2017  
Email marketing has the potential to generate higher sales volumes than any other digital marketing technique for one main reason: emails are permission-based. Users have the freedom to subscribe or u...

4 Steps To Get More Responses To Your Emails

Added: Fri, 05 May 2017  
Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.

How Typography Affects Conversion

Added: Fri, 28 Apr 2017  
Typography is where art meets text. It refers to the arrangement of type. It originated after the invention of movable type in the mid 15th century. Typography is a tool through which you can add pers...

How To Become A Creative Wizard

Added: Fri, 21 Apr 2017  
This spring is the perfect opportunity to become a creative genuis! Use our step-by-step guide to become the imaginative wizard you’ve always wanted to be.

Top 10 tips to design a fantastic leaflet

Added: Fri, 07 Apr 2017  
Here we've created 10 top tips to design a fantastic leaflet.

Personal Branding - 10 Tips To a Better You

Added: Fri, 24 Mar 2017  
Your personal brand communicates your value to the world -- not only to potential employers, but to everyone. It is essential today for personal development, career advancement and even establishing y...

7 Tips For A Perfect Logo

Added: Fri, 17 Mar 2017  
Logos are so much more than simple symbols. They’re epic icons. Logos are the face of your company, the deliverers of the all-important lasting impression, crucial visual representations of your...

How Important is Brand Identity to Your Business?

Added: Fri, 10 Mar 2017  
Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your...

Essential Branding Strategies For Small Businesses

Added: Fri, 03 Mar 2017  
Need a quick strategy reference? We’ve got you covered with a branding checklist.

How to improve productivity within the office

Added: Thu, 23 Feb 2017  
The first step towards a more productive workforce is a tidy work environment. If you’re office has those types that let a weeks’ worth of rubbish build on their desk make sure they clean ...

Is It possible to earn more and work less? Find out...

Added: Fri, 17 Feb 2017  
How many hours do you work per week? Would you prefer to work less but earn more?

Work More Efficiently This Year

Added: Fri, 10 Feb 2017  
Running a business can be extremely stressful and overwhelming, especially if things are going well. There is never enough time in the working day so follow our tips to make sure you make the most of ...

Make Your Business Stand Out From The Crowd

Added: Fri, 03 Feb 2017  
Are you a small startup competing for clients with much larger companies? Struggling to convince clients to deal with someone smaller like you? We've created out 10 top tips to compete with the big c...

Are you struggling to name your new business? Check out these top tips

Added: Fri, 27 Jan 2017  
Coming up with a company name can be hard & often takes lots of brainstorming. Have a look at our top tips to try and find your perfect name!

12 Golden Rules for Business Startups

Added: Fri, 20 Jan 2017  
When starting your own business it can be difficult to know what to do and what not to do. Making mistakes is all part of the learning curve but not helpful when you're trying to start your own b...

Tips For Starting A New Business

Added: Fri, 13 Jan 2017  
Starting your own business isn’t for the faint of heart. It’s stressful and demands your complete focus. On the plus side, it can also be a fulfilling experience professionally and persona...

Avoid the most common start-up business mistakes that often lead to failure

Added: Fri, 06 Jan 2017  
So you’re starting a new business, you have big dreams of success, but are you prepared for all the world of business is going to throw at you? It isn’t all plain sailing though, runn...

Merry Christmas & Happy New Year

Added: Fri, 23 Dec 2016  
It’s Christmas eve eve, and we are so excited for CHRISTMAS! This is just a quick reminder that we are closed today (23rd December) at 12.30pm & we re-open on the 3rd January 2017 at 9am! T...

Our favourite Christmas Campaigns of all time

Added: Thu, 15 Dec 2016  
This year at Pinfields Marketing HQ we’ve been discussing our favourite Christmas Campaigns of all time. We’ve had great fun reminiscing them all and it’s really got us into the Chri...

What Santa Never Told You About Christmas

Added: Tue, 13 Dec 2016  
The Pinfields Marketing team love Christmas facts so much, we've only gone and collated together the best bits from around the web into one nifty little list of fun festive facts. Enjoy!  

The 5 best Christmas ads of all time

Added: Fri, 02 Dec 2016  
Ah it’s the start of December & It’s got us feeling all Christmassy here at Pinfields Marketing HQ! We’ve been reminiscing about our favourite Christmas adverts of all time, so w...

10 Steps To Awesome Email Marketing This Christmas

Added: Fri, 25 Nov 2016  

11 Inexpensive Marketing Ideas For The Festive Period

Added: Mon, 21 Nov 2016  
Every year at Pinfields Marketing we look for creative marketing ideas that won’t break the bank for our clients. This year, we'd share some of the creative ideas we've found along the way.

10 Top Tips On Seasonal Marketing For Small Businesses

Added: Tue, 15 Nov 2016  
Your company doesn’t have to specialize in a christmas product or service for you to take advantage of the festive period, or certain trends that only come around once a year! 

Boost Your Online Sales This Christmas

Added: Fri, 04 Nov 2016  
November and December drive 30% more Ecommerce revenue than other months! Is your online shop taking advantage?   The easiest way to implement is a Christmas sale. Think of an offer your visito...

7 Ways to Inject Creativity Into Your Marketing Strategy

Added: Fri, 28 Oct 2016  
Marketing is no longer about mastering the use of traditional channels, but about constantly innovating and utilizing creative solutions that will maximize returns. Creativity is critical to different...

The Shortening Human Attention Span

Added: Fri, 21 Oct 2016  
The average human's attention span is... oh look, a bird! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longe...

The 7 essential components of a digital marketing strategy

Added: Mon, 17 Oct 2016  
So you're looking to implement an online strategy for you business, but like most business owners you're probably not sure on how to get started? The online world is a very daunting place for newbies...

Get your website and marketing strategy ready for Christmas

Added: Fri, 07 Oct 2016  
We know it’s only October and yes we have mentioned the ‘C’ word! Christmas is approaching fast – It’s something crazy like 11 Mondays until Christmas! Now is the time t...

Double Check The Laws and Ethics Surrounding Online Images

Added: Fri, 30 Sep 2016  
Could you be breaking the law by using other people’s images on your website or blog? Leaving your business open to legal dispute.   If you’ve read our past blogs on why visual cont...

How To Achieve Professional Product Photos DIY Style

Added: Fri, 23 Sep 2016  
“A picture speaks more than 1000 words,” that is one of the truest photography quotes to date. The world has turned visual and having good quality images is a huge element for any successf...

How Good and Bad Imagery Can Affect Your Marketing Strategy

Added: Fri, 16 Sep 2016  
There is nothing more important than good quality imagery in marketing and advertising. This is essential, especially when you’re trying to portray a message to your audience through a computer ...

Why Photography Is Important For Your Business

Added: Fri, 02 Sep 2016  
People often judge a book by its cover and naturally make a visual judgement. With that being said, it is incredibly important to use image based marketing strategies for your website.  Here are...

Three Top Tips To Improve Your Checkout Process

Added: Fri, 26 Aug 2016  
Is your online shop suffering from a high shopping cart abandonment rate? Are you looking for ways to improve your checkout process to drive more sales? You have come to the right place! Pinfields Ma...

Colour Psychology For Your Ecommerce Website

Added: Fri, 19 Aug 2016  
Colour plays a huge roll in our lives, according to a study conducted by Seoul International Colour Expo, over 92% of people said that colour plays a fundamental part when purchasing something. Furthe...

20 Ecommerce Facts That You Need To Know In 2016

Added: Fri, 12 Aug 2016  
Do you know how social media affects your consumer’s buying habits? Do you know why your visitors abandon their shopping cart on your site?  Have a look at these 20 facts of 2016 to show i...

Does your ecommerce website tick the boxes?

Added: Fri, 05 Aug 2016  
Ecommerce websites make the buying process simple and easy. Your customers can flip through your entire catalogue of products from the comfort of their own home. With that in mind, does your website w...

The dos and don’ts for small business websites

Added: Wed, 27 Jul 2016  
Your website should be an accurate reflection of your business. It should clearly describe who you are and what you do as a company.   Ask yourself: Q - Does your website generate adequate lea...

The power of great website design

Added: Mon, 25 Jul 2016  
Powerful design allows you to connect with your target audience. It will help you attract, engage and seduce them into buying from you or working with you. Overall great design should fit into a power...

What is responsive design and do I need it?

Added: Mon, 18 Jul 2016  
There is no doubt about it, the usage of smartphones and tablets has almost taken over desktop PCs. Your customers are constantly on the go and being able to access their life in the palm of their han...

Why invest in professional website design

Added: Thu, 07 Jul 2016  
Nowadays many people use different devices to surf the web, from PC’s to laptops, tablets and phones. That is why the websites of today need to be properly functional when used on different devi...

SEO plan to rank higher on Google in time for Christmas

Added: Wed, 29 Jun 2016  
You might be wondering why we’re already talking about Christmas when it’s a whole 5 months away. Trust us on this, especially if you have a service or product you want to push and sell du...

Ensure your website URLs are SEO friendly

Added: Fri, 24 Jun 2016  
It’s important to make sure all of your websites URL’s are SEO friendly, as this can help you achieve a better ranking. Below are our top tips on how you can make your websites URL’...

Top Tips to ensure Google trusts and highly ranks your website

Added: Fri, 17 Jun 2016  
Before ranking your site in search results, Google needs to trust it first. Just like real life trust isn’t easily gained, this is also true for Google. They do this to ensure whatever the perso...

Forget old style SEO, Content marketing is the way forward

Added: Fri, 10 Jun 2016  
Is your business still using old spammy SEO techniques to achieve a higher ranking on Google? There’s no point now, as Google has made so many changes to optimize the way results are shown. Be...

When to post on Social Media sites

Added: Tue, 07 Jun 2016  
Posting content onto your social media platforms is only the beginning of increasing engagement with your target audience. One factor you have to consider when trying to effectively engage with your c...

What not to Post on Social Media - Are you guilty?

Added: Fri, 27 May 2016  
Social media can greatly benefit your business by helping you connect with your customers, however with that being said a business can instantly fall and crumble with one wrong post on their social me...

Why use Social Media?

Added: Mon, 23 May 2016  
Some businesses still don’t consider social media a serious marketing tool, which is a mistake on their part. Marketing research has shown that social media is continuing to grow on a massive sc...

Facebook, Twitter, LinkedIn, Pinterest – Which ones are right for your business?

Added: Fri, 06 May 2016  
There are many social media platforms for businesses to utilize, but one problem that businesses may face is choosing the right social media platform for them. Here are some tips and facts that could...

How to: Write the best email newsletter

Added: Wed, 27 Apr 2016  
Now you've built up your email database, created the best subject line ever and have decided the optimal time to send out your email. All that's left to do now is designing the email! Below you can f...

Are you sending your email campaigns at the best time?

Added: Tue, 26 Apr 2016  
Sending out your email to your customers at the right time is something businesses may over look, but did you know not only the day but the time of day can effect the open rate of emails. Here are ou...

Email Subject Lines - The Good, The Bad & The Ugly

Added: Wed, 20 Apr 2016  
The success of your email marketing campaign can heavily depend on the quality of your email subject lines. Your subject line is the first line of text your subscriber will read when they receive your...

How To: organically grow your email database

Added: Wed, 06 Apr 2016  
Purchasing quality data for your business can be difficult, not only do you need to find the right supplier but the right data at the right price. Instead why not implement a long-term plan to grow yo...

Case Study: SME Solicitors New Website

Added: Fri, 18 Mar 2016  
SME Solicitors are a well established and forward thinking legal firm based in Worcester. With an enviable history dating back to 1840, SME Solicitors provide legal advice and services for commercial ...

Welcome to our new website!

Added: Fri, 18 Mar 2016  
Long over due, but we are proud to finally reveal our brand new website!   We’ve worked hard to develop a website which is simple to use, presents our full range of service...