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How to Make a Marketing Plan for your Business

An annual marketing plan will help you set your marketing on the right course so that your business goals turn into a reality. A marketing plan is a high-level plan that will guide you in the direction of your business’s campaigns, goals and growth. If you don’t have a marketing plan then things can get messy, it’s pretty much impossible to put a number on the budget that you need to secure for business project, hiring, outsource and more! Depending on your industry and the g

A Beginners Guide to Social Media

It is essential to have a social media presence when doing business as it is where you can connect with customers and build relationships. If you’re a new business and need help getting started with a social media campaign or just some quick tips to get your new social strategy off the ground, then carry on reading our beginners guide! Making your Profile – Banners Your banner is one of the first things your customer will see when they click onto your profile, so you need to

How to Create the Perfect ‘About Us’ Page

About us pages are the most visited pages on a website as site users will visit them to get an idea of how trustworthy the site is and to know more about your business. An about us page will give you the opportunity to connect with your visitors and sell them on your site. So if you are in the process of building a new website and want to make an about us page that will make your website stand out, then here are some great tips! Having an about page will clarify who you are a

The Benefits of Blogging on Your Website

By blogging on your website, you can see that it makes a massive difference in search visibility, leads and sales. You will have to host your blog on your website, if you host it somewhere else then it eliminates the benefits of blogging. Still unsure whether blog would benefit your business? Here are some of the top benefits! Increase of Search Engine Traffic When you blog about your business and the services you offer, there will be keywords that get picked up by search eng

What Not to do on Social Media

Social Media is now a vital part of any business. If you don’t have a presence on social media, then you are missing out on communicating with your customer base. Your personal social media accounts are very different to your businesses. You have to try not to alienate the customers that you’re trying to attract. Don’t be Offensive This goes without saying but nothing would hurt a brand more than offensive social media posts. There are many ways to hurt your online reputation

Which Social Media Platform is Right for your Business?

With so many different social media platforms it can be overwhelming and impossible to find the time to plan a strategy. If you’re just getting started, then you don’t need to spend a lot of time or resources on social media as you can limit your work by only launching social media platforms that will benefit your business immediately. Does Your Business Need Social Media? You should have a social presence for your business as there are loads of benefits to social media! Havi

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