An annual marketing plan will help you set your marketing on the right course so that your business goals turn into a reality. A marketing plan is a high-level plan that will guide you in the direction of your business’s campaigns, goals and growth. If you don’t have a marketing plan then things can get messy, it’s pretty much impossible to put a number on the budget that you need to secure for business project, hiring, outsource and more! Depending on your industry and the goals you want to achieve then there are many variations to a marketing plan. We’ve made it easier for you by putting together a list of what you need to include in your plan no matter what your business is. Business Summ

It is essential to have a social media presence when doing business as it is where you can connect with customers and build relationships. If you’re a new business and need help getting started with a social media campaign or just some quick tips to get your new social strategy off the ground, then carry on reading our beginners guide! Making your Profile – Banners Your banner is one of the first things your customer will see when they click onto your profile, so you need to make sure that it is a high-quality image that represents your brand. Profile Picture Your profile picture needs to be high quality like your banner. If you are using your logo as your picture, then make sure it’s not bl

About us pages are the most visited pages on a website as site users will visit them to get an idea of how trustworthy the site is and to know more about your business. An about us page will give you the opportunity to connect with your visitors and sell them on your site. So if you are in the process of building a new website and want to make an about us page that will make your website stand out, then here are some great tips! Having an about page will clarify who you are and what you do, will increase reader trust and help your brand. When you add this page make sure you make it obvious on your website. Always have one or more links to it on all pages on your website and make sure you nam

By blogging on your website, you can see that it makes a massive difference in search visibility, leads and sales. You will have to host your blog on your website, if you host it somewhere else then it eliminates the benefits of blogging. Still unsure whether blog would benefit your business? Here are some of the top benefits! Increase of Search Engine Traffic When you blog about your business and the services you offer, there will be keywords that get picked up by search engines, the more keywords you have the higher you will rank on a search engine. Just like if you add more content to your site, more pages from your domain will become indexed in search engines. So, the more blogs you have

Social Media is now a vital part of any business. If you don’t have a presence on social media, then you are missing out on communicating with your customer base. Your personal social media accounts are very different to your businesses. You have to try not to alienate the customers that you’re trying to attract. Don’t be Offensive This goes without saying but nothing would hurt a brand more than offensive social media posts. There are many ways to hurt your online reputation so make sure that the person who handles your posts is trustworthy, for an extra step of caution you can approve all the posts before they go live. Deleting Negative Comments It is tempting to remove negative posts abou

With so many different social media platforms it can be overwhelming and impossible to find the time to plan a strategy. If you’re just getting started, then you don’t need to spend a lot of time or resources on social media as you can limit your work by only launching social media platforms that will benefit your business immediately. Does Your Business Need Social Media? You should have a social presence for your business as there are loads of benefits to social media! Having social media will give you a direct communication to talk to clients as well as addressing their feedback. It will also allow you to introduce your brand to new audiences as well as learning more about your current au