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Why Your Social Media Strategy Doesn’t Work

The most common reason for the failure of a social media marketing campaign is because no strategy has been put in place. A strategy is putting a clear plan of action in place to achieve a goal. You just need to have clear and measurable goals, a method of achieving those goals and have a clear brand voice. A social media campaign only works effectively when its integrated with and complemented by other marketing assets. Every profile that you have should be linked to all oth

Creating Social Media Videos For Your Business

Creating videos is outperforming most types of content, not only on social media but online as a whole. Billions of hours of videos are watched every single day. In fact, it’s believed that by 2020 online videos will account for over 80% of all consumer internet traffic. Currently, over 8 billion videos are watched on Facebook every day; on Snapchat that number increases to 10 billion. Overall, videos get a lot more engagement on social media- 1200% more shares. You should st

Defining Your Brand Voice

According to a recent marketing survey, brands in the UK increase their value by over £1 million every hour. Familiar brands are considered trustworthy and dependable. However, this presents a problem for new businesses looking to compete with bigger brands. A brand voice is a unique way to communicate your brand’s characteristics, such as the mission and the values to the target market. Being able to voice your brand’s identity and traits is an essential process in building

Why your SEO strategy isn't working

Are you working on your SEO and still not seeing any results? SEO works quite quickly so after three months you should be seeing some improvement in your rankings which would lead to a boost in traffic. It’s important you’re aware of the potential reasons as to why your SEO strategy isn’t working. Throughout the process of elimination, you would then be able to identify the fault and make changes to create an SEO strategy that gets results. Effort and expense that has gone in

Greatly achieve with your Social Media marketing strategy.

Are you looking at ways to improve your social media strategy? Do you want your social media efforts for your business? You should identify your business goals from day one as every social media should serve your business goal. People often jump into Social Media because it’s extremely easy to create a profile and following people will make no difference. But, its all about your brand reputation online. As a business, you should craft your social media marketing objectives. C

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