The most common reason for the failure of a social media marketing campaign is because no strategy has been put in place. A strategy is putting a clear plan of action in place to achieve a goal. You just need to have clear and measurable goals, a method of achieving those goals and have a clear brand voice. A social media campaign only works effectively when its integrated with and complemented by other marketing assets. Every profile that you have should be linked to all other platforms, each providing a different but consistent type of messaging. Your social media should be tied directly to your website, email and paid research campaigns so that customers can easily access the appropriate

Creating videos is outperforming most types of content, not only on social media but online as a whole. Billions of hours of videos are watched every single day. In fact, it’s believed that by 2020 online videos will account for over 80% of all consumer internet traffic. Currently, over 8 billion videos are watched on Facebook every day; on Snapchat that number increases to 10 billion. Overall, videos get a lot more engagement on social media- 1200% more shares. You should study top-performing blog posts including yours and others in your niche. If you have a blog, check out the web analytics tool to see what your top blog posts are- the ones that always get the most traffic and clicks, as w

According to a recent marketing survey, brands in the UK increase their value by over £1 million every hour. Familiar brands are considered trustworthy and dependable. However, this presents a problem for new businesses looking to compete with bigger brands. A brand voice is a unique way to communicate your brand’s characteristics, such as the mission and the values to the target market. Being able to voice your brand’s identity and traits is an essential process in building brand awareness and recognition. This is something that a lot of businesses struggle with on the whole. With any marketing strategy, you have to identify the target audience and learn about them. Businesses communicate

Are you working on your SEO and still not seeing any results? SEO works quite quickly so after three months you should be seeing some improvement in your rankings which would lead to a boost in traffic. It’s important you’re aware of the potential reasons as to why your SEO strategy isn’t working. Throughout the process of elimination, you would then be able to identify the fault and make changes to create an SEO strategy that gets results. Effort and expense that has gone into creating your SEO strategy could be undermined by something as simple as a website that takes a long time to load. Having a mobile-optimised website was always recommended from Google, now load speed is a fledged rank

Are you looking at ways to improve your social media strategy? Do you want your social media efforts for your business? You should identify your business goals from day one as every social media should serve your business goal. People often jump into Social Media because it’s extremely easy to create a profile and following people will make no difference. But, its all about your brand reputation online. As a business, you should craft your social media marketing objectives. Craft marketing objectives are aligned to your business goals. You need to ensure that your marketing objectives are SMART. For example; Specific, Relevant, Measurable, Time- based and achievable. Understanding the audien