Timing matters when you are trying to get subscribers to notice and open your emails, so in this blog post we are going to show you when is the best time to send your email campaign. General Advice This advice is what most email marketing companies use as they are the ones that are accepted into the email marketing community. These tips work well if you are just starting your email marketing campaign. Always send your email in the daytime, as they won’t get opened if you send them at night. Don’t send any on a Monday, a lot of people receive emails on a Monday after the weekend and it is more likely that they will get deleted straight away. Weekends tend to have a low open rate, this is beca
When you break down any email marketing campaign then you will find a couple of things that made it work. Things like targeting your audience and personalising your emails will make your email campaign successful. Targeting your Emails A lot of email campaigns won’t work as the sender treats every recipient as the same. Gather as much evidence you can about your customers, things like geographic location and buying habits, then study and divide the data to make different lists. This works well if you have a list of people who love one type of service you offer and another group that prefers something else. Personalise your Emails If you can the call your customers by names in emails and alwa
When you break down a successful email marketing campaign then you will find out one or two things that made it a hit. Targeting the audience to personalising emails has played a role to make your email campaign successful. To make sure that your next email campaign is successful, follow these steps… Target Audience A lot of email campaigns done work because the sender will treat every email recipient the same. Gather as much data about your audience as you can this can include geographic location, age and buying habits, once you know this information you will be able to divide your list accordingly. If you have one group of people that like just one type of service that you offer and anothe
Writing emails to get responses is a very valuable skill and to determine what makes an email likely to get a response is even harder. Here are some tips on how to get more responses to your email. Write with Emotion A significant factor in determining response rates is how your chosen words affect the reader. So, words like wonderful and great will get you a better response rate compared to words like bad and hate. We have found that emails with more positive words get 15% more responses. Don’t be excessive as your response rates will then start to decline as the amount of positive language would start to look normal. Shorter Emails The best length for an email is between 50-125 words, with
