Did you know that 91% of web content gets no traffic from Google? Blogging will help boost your brand awareness but if you’re not writing it correctly for SEO then it could miss out on the SEO traffic. If you want to climb to the top of the search engine result pages (SERPs) then engaging content alone doesn’t help, you need to focus on writing keyword-focused content that attracts website traffic and helps your website climb the SERPs. Here are some top tips for creating SEO-friendly blog posts: Identify effective keywords – Google handles over 40,000 search queries a second, so if you want to out rank your competitors you need to target specific keywords that your customers will be searchi
Thinking of updating your brand with a logo refresh? There are many tools that will allow you to create a logo, but you need to know what makes a good logo. Your new logo needs to be professional and innovative, but also in your own style. Take some inspiration from these logo trends! Text Boxes: When looking at any guides for logo design you will find that readability is one of the most important things. Picture the name of your business in a readable font, then think of putting a rectangle box around it. It’s a very simple idea but allows versatility, allowing you to change colours, size and opacity. This is an effective way to emphasize your business logo in a clean and effective way. Cir
Social media is one of the most powerful marketing tools at the moment. If you do your social media right then you can reach and engage with your target audience at a low cost, but some business has already failed before their social media campaign has begun. This is because there are vital elements of their social media strategy that don’t work. We’ve created a quick guide on some of the most common social media mistakes and how to correct them! No Strategy One of the most common reasons for failure is because there is no social media strategy in place. A strategy is putting a plan in place to achieve a goal, it doesn’t have to be long it just needs to have clear and measurable goals, a met
Are you trying to think of a design for your new website but a bit stuck? This checklist will make sure that your website has everything it needs to be a success! What you need: Header and Logo – Your header and logo will be one of the first things that your customers will see on your website, and it will be on every page. You need to make sure that is it effective, tidy and memorable. When adding your logo to your header make sure it is in a place everyone can see no matter what size their screen is. Navigation – This is how your customers will move around your website so make sure of your main pages can be found on the navigation, you don’t want to make it difficult for your customers to f
