Before designing a website, you will need to keep these Dos and Don’ts in your mind! These will help with making smart choices about your website. Website Layout Don’t try to reinvent the wheel Do use UX standards for friendly browsing. When you structure your layout follow UX recommendations (user experience) to make sure that your visitors enjoy a smooth browsing. You need to make sure your sites navigation is clear and straightforward and that all the links and buttons work. Background Visuals Don’t choose a background that is distracting Do choose a background that will make your visitors want to come back! Whether you go with vectors, photos or videos make sure your background is not di

Here are the biggest trends in website design for 2018! AI & Machine Learning. This is a software which thinks and acts as a human. They are used for understanding user behaviour and delivering personalised content. AI & machine learning can help build a site that will know what a customer is looking for by analysing their last interactions. Facebook uses a machine learning algorithm to personalise your newsfeed, which means the promoted/sponsored posts are suited towards you. Chatbots. Chatbots are an app that automatically reacts to the customer’s request. It can either give you a simple answer or you can enable it to complete a marketing channel that will lead the customer to make a purch

Branding is one of the most important steps when creating your own business, it is the way other perceive what your identity is about. First impressions are the strongest when it comes to how people feel about a business, so you need to make a good impression! A good step is to choose an approachable and relatable colour palette for your brand, this will then be applied to all your marketing materials especially your website. Choosing your branding colours can be tricky but we’re here to help! Know what Emotions Colours Can Evoke. Before choosing any colour scheme for definite try and take a look at what the colours you’re thinking of actually mean. Blue – Trustworthy, Dependable, Profession

Are you in the process of creating a new website for your business and you want to understand the web design process in more detail? We can help! A well planned and efficient process is vital when remaining in a competitive field. Having a solid design process will help articulate the motives of your website, this will enable it to achieve its goal which can be anything from enticing the audience to buying your products or helping them understand a certain topic or issue. If you want to know how to have an effective web design, follow our tips! Strategy: Before doing anything, you will need a strategy that covers every aspect of your project, you will need to know your goal and the competiti

So, you run a small business, do you need a business website? Here are 7 reasons on why you should get a website: 1. Customers Expect it. 6/10 consumers expect brands to provide online content about their business. Most consumers will head straight to your website for more information about you and about product information. 2. It provides Social Proof. 90% of consumers claim that online reviews help them make decisions on what to buy. There are a lot of different websites that just displays reviews like FourSquare, Yelp and many more. It is easier if you just put this on your website as some consumers might find it more reliable. 3. You Control the Narrative. By creating your own website, y