March - 2018

pinfields marketing based in Kidderminster, Worcestershire

01527 910635

10 Dos and Don'ts for Web Design.

Before designing a website, you will need to keep these Dos and Don’ts in your mind! These will help with making smart choices about your website. Website Layout Don’t try to reinvent the wheel Do use UX standards for friendly browsing. When you structure your layout follow UX recommendations (user experience) to make sure that your visitors enjoy a smooth browsing. You need to make sure your sites navigation is clear and straightforward and that all the links and buttons wor

Web Design Trends

Here are the biggest trends in website design for 2018! AI & Machine Learning. This is a software which thinks and acts as a human. They are used for understanding user behaviour and delivering personalised content. AI & machine learning can help build a site that will know what a customer is looking for by analysing their last interactions. Facebook uses a machine learning algorithm to personalise your newsfeed, which means the promoted/sponsored posts are suited towards you

How to Choose the Right Colours for Your Website.

Branding is one of the most important steps when creating your own business, it is the way other perceive what your identity is about. First impressions are the strongest when it comes to how people feel about a business, so you need to make a good impression! A good step is to choose an approachable and relatable colour palette for your brand, this will then be applied to all your marketing materials especially your website. Choosing your branding colours can be tricky but w

How to have a Successful Web Design Process

Are you in the process of creating a new website for your business and you want to understand the web design process in more detail? We can help! A well planned and efficient process is vital when remaining in a competitive field. Having a solid design process will help articulate the motives of your website, this will enable it to achieve its goal which can be anything from enticing the audience to buying your products or helping them understand a certain topic or issue. If

7 Reasons Why your Small Business needs a Website

So, you run a small business, do you need a business website? Here are 7 reasons on why you should get a website: 1. Customers Expect it. 6/10 consumers expect brands to provide online content about their business. Most consumers will head straight to your website for more information about you and about product information. 2. It provides Social Proof. 90% of consumers claim that online reviews help them make decisions on what to buy. There are a lot of different websites th

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