You should always be looking at ways to improve your email marketing strategy, here are 10 things that you need to leave out of your emails. Too Many Words You should avoid putting too many words as your customers will get bored of an email that is too long. Keep everything short and sweet and include pictures so that your customers have something to look at! A Subject That Will Put Your Email in the Junk Folder If you choose a subject that triggers a spam filter it won’t even reach your target audience. Phrases like “free”, “% off” and “reminder” all trigger a spam filter according to Mailchimp. Write About Your Business New customers or existing customers aren’t interested in you, they wan

Do you need help with getting results from your email campaigns and want to know how to avoid spam filter? Here are some do’s and don’ts for email campaigns! Do’s - Give a Warm Welcome The most opened emails are usually welcome emails as their open rate 63% more than other marketing emails, especially if the excipient has just registered to your business. You can use this welcome email to outline your brand values and USPs. Preheader A preheader is a preview text that shows in your customers inbox, which is taken from the first lines of your email unless you amend this. You need to make sure this is interesting to invite the customer to open your email. Normally if you don’t change this it w

Email marketing is considered as one of the most effective but underutilized digital marketing tactics. Most marketers think that email marketing is the most effective tactic because it allows them to maintain a more personal relationship with their customers, and it is also quite cheap. One of the main focuses for many marketers is to improve subscriber engagement and avoid declining email click rates, and the importance of list growth has also changed within the past years. Here are 5 ways to grow your email list! Social Media Advertising Studies have shown that one of the most effective email list growth tactic is social media advertising. Facebook, Twitter and LinkedIn are full of poten

Are you in the process of making an email marketing campaign and need an easy guide to help? Here are 5 essential steps that will help you! Plan Most people fail at email marketing because they don’t have a plan. Having a plan will help you stay focused, motivated and accountable, it also means you never have to wonder when and what you’re going to send. If you write your goals you are 42% more likely to achieve them. Design A weak email design is one of the biggest reasons for underperforming email marketing. A marketing email should be designed to push the reader to take a specific action that will benefit your business in a measurable way. Create No one likes wasting time, so writing an e

There is more than one way to make the perfect email template for your company. We have put together some tips to help you! Email Content The most important part to an email is to make sure you have great content! A perfect email content is short, crisp and clear, without clutter or unnecessary words. If you’re trying to convey more than one message across to your recipients to make sure you break it into series of emails to avoid one lengthy email and content confusion. Avoid Long Content Simplify your email to reduce the length. Arrange your email content in a list of importance. If you use attractive sub headings, headers and bullet points it helps the email receiver to scan through your