Does Your Marketing Strategy Work For The Human Brain?
Did you know that the average human brain attention span has been reduced by approximately 30% over the last 15 years? Yes, that’s true, consumers have shorter attention spans than goldfishes! This is due to technological advances that are distracting consumers daily.
It’s extremely important for marketers to realise this when creating new a new marketing strategy. According to research the average attention span has decreased from 12 seconds in 2000, to 8.25 seconds in 2015.
As humans are becoming more forgetful due to 25% of teenagers forgetting key details about their friends and family and 39% of people forget basic pieces of information per day, your marketing strategy needs to be accurate and memorable!
Even though, we are distracted by technology, this is something marketers can take advantage of when creating strategies, as the average office worker checks their email inbox at least 30 times per hour. That means that there are 30 chances for you to get their attention with a memorable email campaign.
The average mobile user now picks up their phone more than 1,500 times per week, using it for at least 3 hours per day. In addition to this, web users will only read 28% of words during their visit on your site. Their visit to your site may only last from 10-20 seconds and then they leave. This information can tell you whether your website is engaging enough for consumers or not. Make your marketing strategy simple and concise, so that users aren’t deterred from your website.
The Top Marketing Strategy Tips:
Ensure your marketing strategy is clear
Focus on the ease of navigation throughout your website
Keep your marketing strategy message short and sweet
Tell stories throughout your marketing strategy to appeal to consumer desires
Use rich media like video and ensure that the first 8 seconds is attention grabbing as research has shown that the average length of video watched by consumers on the internet is 2.7 minutes!