So, you run a small business, do you need a business website? Here are 7 reasons on why you should get a website:
1. Customers Expect it.
6/10 consumers expect brands to provide online content about their business. Most consumers will head straight to your website for more information about you and about product information.
2. It provides Social Proof.
90% of consumers claim that online reviews help them make decisions on what to buy. There are a lot of different websites that just displays reviews like FourSquare, Yelp and many more. It is easier if you just put this on your website as some consumers might find it more reliable.
3. You Control the Narrative.
By creating your own website, you will be able to control what goes on there. You can write about what your company does and what products you sell. It is more reliable coming from your own website than someone else’s.
4. Your Competitors have Websites.
Studies have shown that once a consumer has an idea of what they want they go online and start researching what they need or what. 72% go online to find educational material, reviews and testimonials. You need to beat your competitors and to do this you will need a website that is better than theirs!
5. Never be “Closed for Business” again!
Nobody wants to work past normal working hours, but consumers are always shopping and browsing the internet! Having a business website means that your products will be there all the time!
6. Show up in Google Search Results.
81% of consumers perform online research making a purchase. This means they go on google and type some keywords. If you don’t have a business, then there is a 0 chance of you showing up on the search engine results page.
7. Showcase your Products & Services.
As well as displaying products and outlining your services in detail with beautiful images but you can also put on short videos tutorials or downloadable PDF instructions. This will give hesitant customers no reason to purchase anywhere else.