Social media marketing does seem overwhelming, but it is really important to businesses. According to recent studies, 97% of marketers use social media and 78% of sales people outsell their peers when using social media for a business, even though these statistics are good and the benefits of social media are endless, 50% of small businesses still aren’t using social media to promote their business. This a crazy statistic and its quite alarming, and what’s even worse is that 25% of them don’t plan on using social media in the future! If you think that social media won’t improve your business carry on reading, as some of these benefits might change your mind…
This is one of the most important goals when it comes to a business’s marketing strategy, because customers want to buy from brands that they recognise and trust. This can easily be done through social media as it can get your brand to more people quickly and easily as well as getting your target market to look at your brand when they aren’t thinking of your products. On all your social media accounts make sure that your profile is neat and place your logo in your profile picture and banners so people will recognise your brand.
Generating a Conversation about your Brand
Having a strong social media strategy will help generate conversation about your brand and the people that you work with. When talking to customers make sure you reply to their comments on your posts and make it feel personal, so they know that there is a person behind the brand and not a robot.
Providing Excellent Customer Service
A lot of customers know expect businesses to handle their requests through social media. Putting a lot of time into your customer service will build a meaningful relationship between you and your customers. By using social media, you will be able to interact with your customers immediately when they leave feedback.
Customers will follow and interact with brand that they enjoy using, but 53% of customers who follow your business are likely to be loyal to your business specifically. So, if a customer follows you, they are more likely to use you than your competitors and if they are loyal they will increase your traffic.
Traffic to your Website
Social media can help send customers straight to your website, it allows for more diverse inbound traffic streams. Seeing as social media will straight getting traffic to your site, you need to consider what you want to post and how often you will post, if your post too often your customers might start turning away,